Founded in 1967 by Ralph Lauren, the eponymous brand has become synonymous with timeless elegance, luxury, and American sophistication. What started as a modest line of neckties has since evolved into a global fashion empire, encompassing clothing, accessories, fragrances, and home furnishings. Ralph Lauren's vision was always clear: to create a lifestyle brand that celebrated the art of living well.

The Early Days

Ralph Lauren began his journey in the fashion world with a collection of wide ties, inspired by the timeless style of European aristocracy. His designs quickly caught the attention of affluent New Yorkers, leading to the launch of the Polo Ralph Lauren line in 1968. The Polo logo, featuring a polo player on horseback, became an iconic symbol of understated luxury and preppy charm.

Expanding Horizons

By the 1970s, Ralph Lauren had expanded beyond ties, introducing a full line of men's and women's clothing. The brand's aesthetic, often referred to as "neotraditional," combined elements of classic American sportswear with a touch of European refinement. This fusion resonated with consumers, solidifying Ralph Lauren's place as a leader in the fashion industry.

Iconic Collections

One of the brand's most iconic collections is the "Western" line, which paid homage to the rugged charm of the American West. This collection introduced pieces like rugged denim jeans, cowboy boots, and leather jackets, further cementing Ralph Lauren's reputation as a purveyor of aspirational lifestyle. Another standout collection is the "Polo Sport" line, which blended athletic performance with casual elegance, appealing to a younger, more active demographic.

Global Influence

Over the decades, Ralph Lauren has grown into a global powerhouse, with a presence in over 100 countries. The brand's flagship stores, designed to evoke the refined ambiance of a luxury home, have become destinations in themselves. From New York's Fifth Avenue to London's Bond Street, Ralph Lauren stores offer customers a complete brand experience, showcasing not just clothing but an entire lifestyle.

Discover More

For those interested in exploring the full range of Ralph Lauren products, from clothing to home furnishings, this comprehensive spreadsheet

Legacy and Future

Ralph Lauren's legacy is one of innovation, quality, and an unwavering commitment to celebrating the best in American culture. As the brand continues to evolve, it remains true to its founding principles, blending tradition with modernity in a way that resonates with generations of consumers. Whether you're dressing for a formal event or simply enjoying the comfort of a well-made sweater, Ralph Lauren offers a timeless elegance that transcends trends.