Founded in 1949 by Kihachiro Onitsuka, Asics has grown from a small Japanese company to a globally recognized brand in the world of sports and athletic footwear. The name "Asics" is an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been at the core of the brand's mission, emphasizing the importance of physical well-being in achieving mental clarity and strength.

From Humble Beginnings to Global Recognition

Asics began its journey in Kobe, Japan, with the aim of helping young people build self-confidence through sports. The company initially focused on basketball shoes, but quickly expanded its offerings to include footwear for various sports such as running, volleyball, and wrestling. One of Asics' early breakthroughs came in 1951 with the release of the OK Basketball Shoe, which became a favorite among athletes, including the Japanese national basketball team.

Revolutionizing Running

In the 1960s, Asics shifted its focus to running, a sport that was gaining popularity worldwide. The brand introduced the MarupGel

Commitment to Quality and Performance

Asics has always been dedicated to producing high-quality products that enhance athletic performance. The brand conducts extensive research and development, incorporating cutting-edge technologies such as the FlyteFoamTrusstic System

A Legacy of Success

Over the years, Asics has become synonymous with excellence in sports footwear and apparel. The brand sponsors numerous elite athletes and teams, including marathon runners, triathletes, and tennis players. Asics' commitment to innovation and quality has earned it a loyal following among both amateur and professional athletes, solidifying its position as a leader in the global sports industry.

Today, Asics continues to inspire individuals to lead active and healthy lifestyles, staying true to its founding philosophy of achieving harmony between mind and body. Whether it's on the track, the tennis court, or the gym, Asics remains dedicated to helping athletes perform at their best.